The term 'social media technology' (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. However enterprises need more secured connections to connect the businesses in a single 'hub and spoke' style nerve system. When required these enterprises share data, communications, etc thereby reducing the application data entry overheads and issues pertainining to that - like accuracy, duplication, etc.

Applications built with social business capabilities and business processes are classified as Social Business Applications. These applications include the inherent social media features as part of the core platform.

Social capabilities include features and functionalities that tap into the power of social interactions, business networks, Community based problem solving and more. And in most cases social applications are built for the mobile platform. Extending existing applications to the mobile platform is always not easy, as the architecture is traditional and heavy for the mobile devices.

Over the last decade, and particularly in the last five or six years, SMT has transformed our thinking about our relationships, our connections with and affinity to others, and the influence andpersuasive power of online communities on how we think, organize, and act politically. Since theinception of the Internet and integration of email technology into our personal and work lives, our ways of communicating began to change. However, it was not until the creation of social mediainterfaces like Facebook, MySpace, Friendster, LinkedIn, YouTube, Twitter and other similar applications that have we seen such a massive harnessing of the potential of the now-pervasiveonline connectivity in our everyday lives.

We can now create, maintain, and access both well-defined and amorphously defined communities online,while also using the social media technology as a tool to fluidly transition between online andface-to-face contact via friendships, planned activities, and other more formal organizational affiliations

As such connected communities simplifies planning, sharing, processing, etc without additional application/system overheads when put together in use seamlessly with security.

According to a recent study, 75% of prospective college students think schools should provide a private community for incoming students.Studies show students that have asense of belonging at school helps improve enrollment and retention. We have built application to enable and meet the goals of every stakeholders in the education segment

Like whatsapp, healthcare industry needs secured permission centric data sharing among the service providers and family members. Now it is possible through disconnected way. However, no central system that supports the needs. We aim to address this through our healthcare IT solutions,

In any business process, connected enterprise makes the data sharing easy. It is generally visualized through eb-xml. However just the data in special format is not enough to meet all business needs. Applications with standard secured APIs built with data sharing make it possible. Our effort in automation can be seen through retail solutions.